Improving user engagement and conversion rates for Jules AI's landing page through a user-centered design process.

Jules AI (Company Landing Page)

I didn’t start my career in design, I grew into it through problem-solving and curiosity about how digital products work. Over the past 4+ years, I’ve designed B2B SaaS platforms, business intelligence dashboards, AI-powered tools, and workflow-heavy enterprise products.

I enjoy simplifying complex systems and turning messy workflows into intuitive, user-friendly experiences. My work focuses on creating clarity through thoughtful UX decisions, scalable design systems, and strong collaboration with product and engineering teams.

I’m especially drawn to solving real-world problems where usability directly impacts how efficiently people work. Recently, I’ve also been exploring AI-assisted workflows to speed up ideation, improve iteration, and bridge the gap between design and development.

For me, great design is less about decoration and more about making complex things feel simple.

Led end-to-end design for Davis Insight platform, delivering dashboards, filters, and data visualizations.

Built and maintained scalable Figma design library, ensuring visual consistency and faster iteration cycles.

Created high-fidelity mockups and interactive prototypes for developer and stakeholder alignment.

Collaborated with COO and cross-functional teams to align product updates with business strategy.

Managed a cross-functional team of 3, coordinating timelines and delivery milestones

Developed comprehensive style guide and UI component library for consistent design language across products. 

Created simplified user flows and high-fidelity designs based on PRDs.

Mentored junior designers in research methodologies, wireframing, and cross-team communication.

Collaborated with product managers and developers to ensure accurate implementation of designs.

Managed multiple accounts while prioritizing tasks efficiently. Boosted client satisfaction through effective communication and relationship management. Transitioned from account executive to UI/UX designer, contributing to initial phase of Davis BI platform.

Redesigning the Davis Insight Dashboard for Clarity & Efficiency

Davis Insight

Aarash’s attention to detail and ability to balance aesthetics with usability stood out in every project we collaborated on.

Aisha Verma

Aarash’s design decisions always connect back to the user journey — crisp, intuitive, and well-reasoned.

Jules AI (Company Landing Page)

Aarash Contractor